“First, we get an understanding about what type of customer we have,” says Jeff Ross, owner of Li’l Niblets. “By that I mean do they live in an area where there are lots of stores or do they live north of the city? Do they live in a condo or a house? Are there lots of stairs and what kind of vehicle do they drive?” This is the typical approach you can expect when you drop by Jeff’s spacious baby accessory and furniture store to check out what’s available in the stroller section. “Parents don’t want an oversized stroller to put in the car if they’re only driving to the mall and walking indoors,” says Jeff.
The same type of customised services goes for any product you’re interested in, be it a crib for a young baby or a car seat for your infant or toddler. “All our staff on the floor have undergone six-and-a-half weeks of training so they are very well versed on different products," assures Jeff.